This Privacy Policy explains how Infinite Edge Technology Pty Ltd (ABN 26 349 322 772), trading as Infinite Edge, collects, uses, stores, and discloses personal information. We are bound by the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
If you have questions about how we handle your personal information, contact us at privacy@infiniteedge.com.au.
What this policy covers
This policy applies to information collected through:
- The Infinite Edge website at infiniteedge.com.au
- Forms on the website (contact, newsletter signup, self-assessment)
- Email correspondence with us
- Engagement in our services (Discovery Calls, Map engagements, Build, Annual Partnership)
It does not cover third-party websites we link to. Those have their own privacy policies, and we have no control over how they collect or handle your information.
Personal information we collect
When you use our website or engage with our services, we may collect:
- Contact details - name, email address, business name, phone number
- Business context - industry, team size, role within the business, the operational problems you’re working through
- Newsletter subscription data - email address and signup source (footer, blog post, insights page)
- Self-assessment responses - your answers to the framework self-assessment (collected via ScoreApp)
- Discovery Call enquiries - the specific problem you bring to a session
- Technical information - IP address, browser type, device type, pages visited, referring website, time on site
- Cookies and tracking data - anonymous analytics about how the website is used
We do not collect sensitive information (health data, racial or ethnic origin, religious beliefs, political opinions) through the website.
We do not knowingly collect information from anyone under 18. Our services are intended for business users.
How we use your personal information
We use the information we collect to:
- Respond to enquiries and provide our services
- Send the AI Edge Weekly newsletter (only if you’ve subscribed)
- Schedule and conduct Discovery Calls, Mapping Calls, and Map engagements
- Generate reports and recommendations specific to your business
- Improve our website and services based on how they’re being used
- Send invoices, agreements, and service-related communication
- Comply with our legal obligations
We do not sell your personal information. We do not share your personal information with third parties for their marketing purposes.
Third-party services we use
To run our website and deliver our services, we use a number of third-party tools. These tools may process your personal information on our behalf:
- Google Analytics 4 - anonymous website usage analytics. You can opt out via Google’s opt-out browser add-on.
- Cloudflare - website hosting, performance, and security. Cloudflare Web Analytics is privacy-friendly and does not use tracking cookies.
- Cloudflare Turnstile - bot protection on forms. This replaces traditional CAPTCHA without tracking users.
- GoHighLevel (GHL) - our CRM and email marketing platform. Newsletter subscribers and contact form submissions are stored here.
- SMTP2GO - transactional email delivery for contact form responses.
- ScoreApp - hosts the framework self-assessment.
- Microsoft Bookings - schedules Discovery Calls and Mapping Calls.
Each of these providers has their own privacy policy. By using our website and services, you’re consenting to your information being processed by these providers as needed to deliver what you’ve asked for.
Where personal information is transferred outside Australia (for example, when servers are located overseas), we take reasonable steps to ensure that information is handled in accordance with the Australian Privacy Principles.
Cookies
Our website uses cookies to:
- Remember preferences (such as accepted cookie consent)
- Provide analytics about how the website is used
- Detect bots and prevent abuse
You can disable cookies in your browser settings. Some parts of the website may not work properly if cookies are disabled.
We do not use advertising cookies or tracking cookies for retargeting.
How we store and protect your information
We store personal information on secure servers managed by Cloudflare and GoHighLevel. Both providers maintain industry-standard security including encryption in transit and at rest.
We retain personal information for as long as needed to:
- Deliver the services you’ve asked for
- Meet our legal and regulatory obligations
- Resolve disputes and enforce our agreements
Newsletter subscribers can unsubscribe at any time via the link in every newsletter. Once unsubscribed, your email is removed from our active list.
Client records are retained for seven years after the end of an engagement, in line with Australian record-keeping requirements.
If you’d like your personal information deleted, contact us at privacy@infiniteedge.com.au. We’ll delete what we can, while retaining anything we’re legally required to keep.
Your rights
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you
- Correct information that’s inaccurate, out of date, or incomplete
- Request deletion of information we no longer need
- Object to certain uses of your information
- Complain about how we handle your information
To exercise any of these rights, contact us at privacy@infiniteedge.com.au. We’ll respond within 30 days.
If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.
Changes to this policy
We may update this policy from time to time as our services or applicable laws change. The “Last updated” date at the top of this page reflects when the policy was last changed.
We won’t make changes that retrospectively reduce the protections that applied when you provided your information.
Material changes will be communicated via:
- A notice on the website
- An email to subscribers if the change affects ongoing communication
Contact us
For privacy questions, complaints, or requests:
Email: privacy@infiniteedge.com.au
Phone: (03) 9988 1832
We aim to respond to all privacy enquiries within seven business days.